| Wednesday, December 7, 2011 |
| FINANCE & LEADERSHIP |
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New World Sources of MedTech Capital |
| This session – aimed at business leaders – will examine the latest trends in medtech funding with a focus on what motivates today's venture capitalists, corporate investors, government grants, and angel investors as well as those influencers behind the scenes. |
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Strategies for a Highly Successful Business Model |
| One of the most defining elements of success for winning companies is the strategic crafting of their business model, based on a clear understanding of market demand and gap analysis. How will you lead this critical aspect of your firm's development in an ever-changing environment? |
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| RESEARCH & INNOVATION |
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Ethnographic Research with Clinicians and Patients |
| The world's most well-respected innovators understand the vital nature of human factors and observation of users in the process of bringing new or improved products to market. Hear from experts who share how they go about gaining and applying this critical insight. |
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Open Innovation in Medtech |
| The new marketplace for outsourced innovation offers scientific and engineering firms novel ways to tap into global expertise quickly, cost-effectively, and efficiently. Learn how to maximize these evolving platforms – such as "Ideagoras" – for your own innovation activities. |
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| PRODUCT DEVELOPMENT & ENGINEERING |
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Frugal Engineering for Medical Devices |
| This powerful approach is essential to developing products and services in emerging markets and respond to the changing regulatory environment. While cost discipline is part of the process, removing features from existing products to sell them in the developing world is a losing proposition. Learn how this "clean sheet" engineering approach is changing the way mature-market medtech companies can meet the unique needs of customers in emerging markets while being competitive and profitable. |
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Miniaturization of Medical Devices |
One of the most game-changing areas in medical device advancement is in technology miniaturization. With the evolution of increasingly smaller devices that boldly challenge the old limits of engineering, how will this movement impact your existing products and what new opportunities
will it create? |
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| CLINICAL & REGULATORY |
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The Shifting Global Regulatory Environment |
| Medtech regulatory experts will share their up-to-the minute views on how best to address major changes in process and predictability occurring in the US and abroad, including recent decisions regarding the FDA's 510K approval process. |
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Predictive Preclinical Data |
| How can you more efficiently and cost-effectively predict patient outcomes for your medical technologies using simulation and animal models? Learn about who to engage in this stage of product development in order to enable greater success. |
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| REIMBURSEMENT |
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Sharpening Your Clinical and Cost Effectiveness Strategy |
| Increasing pressure on the reimbursement landscape forces redefinition of value to clinical users, payors, and other key stakeholders. Understand what matters most to each party and how to better support your value proposition in today's more cost-sensitive environment. |
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The Accountable Care Organization (ACO) |
| This new health care model promises to help realign incentives, bringing down the cost of care while improving quality. Medtech companies see great opportunities for innovative cost-saving technologies that better fit this new model. How will ACOs actually impact the medtech market? |
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| HEALTH IT |
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Innovative Technologies in Remote Monitoring |
| This session will explore a range of applications – implantable medical devices, wearable external products, and telemedicine for disease management – that share the ability to greatly improve patient outcomes. What unique challenges and opportunities exist for these new technologies? |
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Innovative Mobile Health Apps |
| Who are the developers behind today's newest mobile health care apps and what are their strategies for success? These innovators will share insights on how they are approaching regulatory approval and market development in this exciting new segment. |
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| SALES & MARKETING |
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New Influencers in the Purchase of Your Products |
| In this evolving market, who is the new customer – the patient, the clinician, the procurement specialist, the employer, the government, the insurer? Gain insights to help you target the most effective marketing approach to each segment, based on its individual needs. |
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Protecting Your Products in International Markets |
| As you expand sales globally, learn what it takes to protect your products from reverse engineering, diversion, and counterfeiting – common pitfalls that can destabilize your export marketing efforts and devalue your brand equity. International marketing experts will share effective methods for addressing these challenges. |
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